During my crowd-funding campaign I was trying to get as much exposure as possible so that people would hear about the campaign and invest in MyCarGossip.I hired a start up PR company and got a little bit of exposure using them but they kept being told that the journalists would only write about the crowd-funding once I had raised all the money. This obviously wouldn't help me during the campaign because I wanted the PR to help get the funding! At the same time as using the PR company I hired, I was trying to figure out how to get a piece into a big newspaper myself.
I tried everything, I even did a YouGov survey to get some interesting statistics that I could create an a press release about so that I could send it to journalists. The question we asked YouGov to post to their community was:
"If I was involved in a car accident, I am confident that I’d know what information that I need to note/take down for my insurance company”
The aim of this question was to find out how many people would actually know what information to take down in the event of a car crash. There were a choice of answers that they could pick from.
We ended up getting some really interesting results from the survey, out of 1,485 drivers 60% were unsure of all the information that they would need to take down in the case of a car accident.
I spent ages sending the press release out to a very long list of journalists that I was given but it still didn't get featured in any newspapers.
I knew that I needed to try something different.
The Daily Mail
One day I was reading the Daily Mail and I came across an article that was written by a journalist about a woman who was running her own business from home. I really enjoyed the article and so I decided to search for the journalist on Twitter. Her name was at the bottom of the article so I searched for her on Twitter and found her profile. I tweeted her saying that I really enjoyed her article and could I tell her about my story which is similar to the one she had written about. She tweeted me back with her email address and so I sent her a press release about MyCarGossip which I had written.
The next day she interviewed me and a few weeks later I was on the front page of the Daily Mail app under the money section and on their website there was a large photo of me along with the story.
In just a couple of days it was shared 179 times on social media.
A Local Paper
I learnt so much about PR whilst I was trying to raise my investment and once I had completed my crowd-funding I was then featured in more interviews because I had successfully raised the money.